Who we are
Wolfram Latschar
With his enthusiasm for digital topics, strategic innovation and business model development, Wolfram Latschar is a real wild card for companies that want to expand their range digitally. With a pronounced sense of pragmatism in operational business and his entrepreneurial flair, he actively shapes the demands placed on him in a solution-oriented manner. The optimization of value chains in e-commerce has been his main professional focus for more than 14 years. He enjoys using this wealth of experience just as much as his pronounced curiosity for developments in the world of e-business. He is a big fan of visionary projects. He is a big fan of visionary projects, which set alarm bells ringing - and there is no such thing as a standard solution. The company-specific peculiarities are the elixir of his consulting life.
Nina Weinreich
From Nina's perspective, the best concepts are worthless on paper if they are not practicable and can be implemented within an acceptable customer framework. With an eye for detail and people, with all her individual strengths, she penetrates complex business models in her own way. She transfers her own enthusiasm for the possibilities of e-commerce, especially in customer care and after-sales service, to the teams and thus jointly develops concepts that are supported by everyone. Long-term and sustainable goal achievement is more important to her than short-circuit actions, which is why she does not shy away from optimization efforts if she is convinced of the benefits for the customer. As a marketing and communications expert, it is particularly important to her to use the right content at the right time. The focus is on the best possible result for the customer.