Digital transformation is a must for companies today, but many fail to achieve it. Change is often only initiated when it is already too late - and that brings us directly to the first success factor.

1. act early and implement quickly

Many transformations fail because they start too late or too hesitantly. Companies should recognize the need for change at an early stage and react quickly. Speed is crucial: those who approach change half-heartedly risk being overtaken by the competition. The urgency must not only be recognized when the company is in crisis - fast and consistent action is the key.

Digital transformation success factors — The success factors of digital transformation at a glance

2. create a clear target image

An inspiring and understandable vision serves as a compass for the entire company. Employees need to know exactly where the journey is heading and which steps will lead there. A so-called "strategic playbook" helps to derive the right areas of action for the company. Regular progress meetings should shed light on the status quo and correct the direction. Progress counts, not just activity.

3. transparent communication

Open and honest communication ensures that everyone stays on board. Those who know where the company stands, what is going well and where there are still challenges can make a targeted contribution. Sharing successes and honestly dealing with failures promotes a shared understanding and commitment. All levels of the organization should be involved - no one should feel lost on the journey.

4. a corporate culture of performance and courage

A successful transformation requires courage - the courage to break new ground and take risks. Managers must exemplify this attitude in order to inspire the team. A culture that promotes innovation and performance is a key driver of change. Regularly evaluating measures, setting priorities and making adjustments are crucial.

5. consistency in management and structure

Digital transformation is a marathon, not a sprint. Management must act consistently and reliably throughout the entire process. This is the only way to keep the company on course and achieve success. Firm structures are needed that accept the change process as a permanent state. The aim is to build a flexible but stable organization that is capable of continuous development.

Implementation: Success requires courage and consistency

Digital transformation is not a project with a clear end point, but an ongoing process. Companies that act early, set clear goals, communicate transparently and create a culture of learning and performance have the best chance of successfully mastering the digital transformation of their business model.

For those who want to delve deeper into operations, we recommend the guide to service level management. The technical article on the strategy implementation process according to Kaplan / Norton is more top-down.

Success factors for digital transformation: what really counts