After 40+ e-commerce projects, I recognize a clear pattern:
Architecture, organization, mechanisms and culture - successful business models need these 4 pillars
Here are the most important findings.
Why 4 pillars?
Projects don't fail because the technology is bad.
They fail because one of the 4 pillars is missing. This is not my invention. It is Amazon's formula.
Learn more about the 4-pillar framework
Latest deep dives
ARCHITECTURE
7 min reading time - October 15, 2025
ORGANIZATION
MECHANISMS
CULTURE